Anyone who has built a brand and had accountability to drive sales at the same time must appreciate the artistry of those who do it exceedingly well. Case in point: BMW. In today’s Darwinian automotive environment, I’m certain somebody questioned the wisdom of the ‘Expression of Joy’ campaign (http://www.expressionofjoy.com/). Rather than advertise BMW’s functional superiority, discounts or financing incentives, this campaign focuses solely on the extraordinary bliss of driving the new Z4 Roadster. Read More ...