To paraphrase the quote, those who ignore the marketing failures taught by history are doomed to repeat them. The current fight between Microsoft and Apple should astound all marketers and be a great example of what not to do. Read More ...

Professor Rudy Moenaert was my grad school marketing sensei at TiasNimbas Business School in the Netherlands, and I am grateful for his contribution here as my guest blogger. Rudy is the author of several books on Marketing and Strategy and a very keen observer of people and business. Since graduating from business school, Rudy and I share weekly emails covering topics of mutual interest including marketing, worldwide and U.S. politics, beer (usually Belgian) and the occasional joke.     Read More ...