This guest blog comes from my friend, Dave Scott, who is CEO and Founder of MarketFish.com. The Marketfish platform allows marketers to build and execute demand generation campaigns using third party marketing lists. Using our patented search algorithms, our tool allow users to discover targeted customers lists, build marketing campaigns, execute the campaign, and measure the performance in real time. Dave is the former CMO of Intermec Technologies and VP Marketing for Peoplesoft.  Read More ...

Tony Hsieh, CEO of Zappos.com agreed to contribute to “Musings” and I’m happy to say, he’s my first guest blogger. Tony co-founded LinkExchange and sold it to Microsoft in 1998 for $265 million. As an original investor in Zappos.com when it was founded in 1999, Tony joined the company shortly thereafter and has since led Zappos from $1.6 million in sales in 2000 to over $1 billion in 2008. If there’s such a thing as a natural born marketer, Tony is it. And as you’ll read, he personifies the ideal, principle-centered leader. Read More ...