May 31

Click Satisfaction: Why Landing Pages Matter… – by Dave Scott

This guest blog comes from my friend, Dave Scott, who is CEO and Founder of MarketFish.com. The Marketfish platform allows marketers to build and execute demand generation campaigns using third party marketing lists. Using our patented search algorithms, our tool allow users to discover targeted customers lists, build marketing campaigns, execute the campaign, and measure the performance in real time. Dave is the former CMO of Intermec Technologies and VP Marketing for Peoplesoft.  Read More ...


Add new comment




May 25

Admiring the Discipline of Brand Building

Anyone who has built a brand and had accountability to drive sales at the same time must appreciate the artistry of those who do it exceedingly well. Case in point: BMW. In today’s Darwinian automotive environment, I’m certain somebody questioned the wisdom of the ‘Expression of Joy’ campaign (http://www.expressionofjoy.com/). Rather than advertise BMW’s functional superiority, discounts or financing incentives, this campaign focuses solely on the extraordinary bliss of driving the new Z4 Roadster. Read More ...


Add new comment