Musings of a Marketing Guy

I once thought there was something narcissistic - or at least self-indulgent about having a vanity Web site and a blog. At a minimum, writing in the first person begged the question: Who cares? At the risk of sounding apologetic, www.PeterBray.com was originally a gift from my friend David. Since that unique gift in 1997, my site has changed shape and grown. As a career marketing guy who has launched more than my fair share of new products, I have always known the importance of branding. Only in the past few years have I begun to apply the same principles to me: I began to think of my site as a way to complement my CV and demonstrate how I ‘eat my own dog food.’ The response from those whose opinions matter confirmed the approach.

This blog extends my brand and, hopefully, my reach to help someone else. This blog is called “Musings of a Marketing Guy” as the topics I cover, I expect, will be inspired. More importantly, I hope my writing will inspire you. What I write about will not always be marketing related, and the blog posts will most likely have a technology slant to them. I’ve met, worked with and known some incredible people in my life, and I will periodically ask some of them to contribute to this blog.

If you’d like to stay in touch, please drop me a line. We can also connect via LinkedIn, Twitter or Facebook. I hope you stop by regularly and find something valuable.

Your friend,

Peter

 Recent Posts

The Importance of Values in Building Your Personal Brand

Talking about values is risky territory for fear of coming across as preaching. This is not meant to preach. It’s meant to be a practical approach that helps guide your brand, much like the brand values of a product. It’s fair to say that most everyone has a set of values they believe are important in both their business and personal lives. Not everyone has taken the time to identify those which are most important. Fewer still use those core values as a screen by which important choices are made and an even smaller universe of people live their values as a daily guide or North Star. Read More ...

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Why Microsoft Should Act Like McDonald’s and Not Coca-Cola in its Fight with Apple

To paraphrase the quote, those who ignore the marketing failures taught by history are doomed to repeat them. The current fight between Microsoft and Apple should astound all marketers and be a great example of what not to do. Read More ...

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The Magnificent Fortisians by Prof. dr. Rudy K. Moenaert TiasNimbas Business School & Vision2B

Professor Rudy Moenaert was my grad school marketing sensei at TiasNimbas Business School in the Netherlands, and I am grateful for his contribution here as my guest blogger. Rudy is the author of several books on Marketing and Strategy and a very keen observer of people and business. Since graduating from business school, Rudy and I share weekly emails covering topics of mutual interest including marketing, worldwide and U.S. politics, beer (usually Belgian) and the occasional joke.     Read More ...

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Click Satisfaction: Why Landing Pages Matter… – by Dave Scott

This guest blog comes from my friend, Dave Scott, who is CEO and Founder of MarketFish.com. The Marketfish platform allows marketers to build and execute demand generation campaigns using third party marketing lists. Using our patented search algorithms, our tool allow users to discover targeted customers lists, build marketing campaigns, execute the campaign, and measure the performance in real time. Dave is the former CMO of Intermec Technologies and VP Marketing for Peoplesoft.  Read More ...


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Admiring the Discipline of Brand Building

Anyone who has built a brand and had accountability to drive sales at the same time must appreciate the artistry of those who do it exceedingly well. Case in point: BMW. In today’s Darwinian automotive environment, I’m certain somebody questioned the wisdom of the ‘Expression of Joy’ campaign (http://www.expressionofjoy.com/). Rather than advertise BMW’s functional superiority, discounts or financing incentives, this campaign focuses solely on the extraordinary bliss of driving the new Z4 Roadster. Read More ...


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How Twitter Can Make You A Better (and Happier) Person by Tony Hsieh

Tony Hsieh, CEO of Zappos.com agreed to contribute to “Musings” and I’m happy to say, he’s my first guest blogger. Tony co-founded LinkExchange and sold it to Microsoft in 1998 for $265 million. As an original investor in Zappos.com when it was founded in 1999, Tony joined the company shortly thereafter and has since led Zappos from $1.6 million in sales in 2000 to over $1 billion in 2008. If there’s such a thing as a natural born marketer, Tony is it. And as you’ll read, he personifies the ideal, principle-centered leader. Read More ...

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Never Stop Asking – Never Stop Learning

Here’s a quick one for today. I thought this quote was worth sharing:

“In a time of drastic change, it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.”        — Eric Hoffer, US philosopher


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The Brand Called Me | Personal Branding

I once thought there was something narcissistic – - or at least self-indulgent about having a vanity Web site and a blog. At a minimum, writing in the first person begged the question: Who cares? At the risk of sounding apologetic, www.PeterBray.com was originally a gift from my friend David. Since that unique gift in 1997, my site has changed shape and grown. As a career marketing guy who has launched more than my fair share of new products, I have always known the importance of branding. Read More ...

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